Rob Renteria has been a sommelier in the Bay Area restaurant industry for 20 years. He first worked with the wine list at Rubicon before contributing to the lists at Bacar and EOS, all in San Francisco. Upon moving to Napa Valley, he was the Wine Director at Martini House in St. Helena; at Redd in Yountville, in which Wine Enthusiast Magazine ranked his list as one of the Top 100 in America. In 2009, he founded Analog Wine Company, a negociant wine label Napa Valley. In 2012, he returned to San Francisco. He is currently the sommelier at La Folie. He has also been a regular tasting panelist for the San Francisco Chronicle and Wine and Spirits Magazine.